Design And Implementation Of Yibin Mobile Rural Market Grid Management Platform

After experiencing a period of rapid expansion, the telecom market gradually enters a mature stage. This is mainly manifested in the following facts: the growth of new clients in city market is slowing down, the number of overall users tends to be saturated, certain cities even appeared to have a negative growth. The market of rural areas is relatively to have a large space for development, especially in the central and western regions, therefore, the rural market has become an important source of user growth. By developing the rural market, which includes to expand the network covering and to extend their services, telecom operators can attract new users, enhance the company’s revenue and brand influence. This thesis aims to build a grid management platform so as to support the market management of rural mobile communications. It also aims to help operators to establish the rural marketing system, and finally to improve management efficiency and performance.This thesis is organized in accordance with the theory of software engineering, and it is based on the actual needs of Yibin Mobile Corporation operating in rural areas. This thesis gives a detailed description of system background and platform requirement, clearly specifies the objects that the platform to be reached. The whole process from design to implementation of the grid management platform for rural market is also provided. In the part of requirement analysis, this thesis analyzes the core needs of the platform, which include a detailed description of the business requirements and lead to the functional constitution and the framework design. In the part of system design, this thesis discuss the logical architecture, the technical architecture and the functional architecture of the software. In the part of system realization, this thesis introduces the basic principles and the main steps involved in the development of main function modules. In the part of system implementation and operation, this thesis describes the labor division and planning in detail. Finally, this thesis provides some system screen-shots for each functional modules, with the description of the real application effects.This thesis introduces the thought of grid management, and achieves the goal that the rural market can be quantified management by applying the system platform. This thesis applies the data mining technology to the huge amounts of data owned by Yibin Mobile. The analysis results help the marketing department to obtain the rural market data, they also help the management department to know and to track the indexes. The system tracks and analyzes the consumption behavior of the rural market user habits, and this helps the marketing department to set and adjust their business products, and to guide the operations of rural market. As to the foreground of system interfaces, it mainly uses the technique of Arc GIS, which makes the system more intuitive and user-friend.The design and implementation of the platform provides good supports for establishing a standardization of market management model in rural market for Yibin Mobile. The system also provides reliable reference data for differentiated services and marketing strategies, it plays a good role in the rural market development of Yibin Mobile.