Design And Development Of Shopping Guide System Based On Indoor Positioning Technology

With the continuous development of Internet information industry, electric opened a newera of online transactions, and achieved sales of goods from offline to online marketing. In theface of complex and changeable situation of industrial form, the traditional entity enterprisehow to make the effective transformation, accurate grasp the development trend of consumerconsumption patterns and market, is the key problem needed to solution by related enterprisesand subordinate industry. At the same times of solid sales enterprise in maintaining thetraditional sales model and entity, it needs to complete the migration to the mobile business, toachieve seamless online and offline marketing strategy. Shopping guide system based onIndoor positioning technology as a basic platform in mobile information industry oftraditional solid sales industry, provides mobile information field marketing solutions forlarge shopping malls, and makes up for the lack of large-scale shopping malls in today’sinformation age of e-commerce field, enhance the competitiveness of enterprises.In today of the intelligent mobile terminal popularization and mobile informationindustry vigorous development, retail industry has been unable to meet contemporary people’sdaily shopping needs, therefore, solid sales enterprise crossed foot the field of marketing inelectronic commerce will become the only way which must be passed to keep the industrycompetitiveness of enterprises. Shopping guide system based on indoor positioning can helpan entity sales business while maintaining the traditional retail marketing method, at the sametime, to provide online shopping mode more flexible and convenient for consumers, in orderto improve the consumer shopping experience. The consumers through the shopping guidesystem based on indoor positioning can quickly browse all the goods of all brand stores sell inthe mobile terminal, ths consumers can also understand the latest marketing informationthrough the system. Shopping guide system in order to provide a better shopping experienceto consumers, combined with indoor navigation technology, can help consumers to quicklyfind the products, so as to achieve the purpose of the consumer’s shopping efficiencymentioned. This paper mainly completed the following work: 1. In the early stage of the project, understanded detailedly the research projects relatedproducts at home and abroad, in order to better understand the topic of practical significance,analyse the detailedly background of the project. At the same time, in-depth studied andanalyse the technology related to the shopping guide system, and ultimately determined thetechnology selection of key technologies, to lay the foundation for the design anddevelopment of subsequent software.2. In the time of researching on the key technology of shopping guide system indoorpositioning technology based on the system, analysed and discussed the system’s user demand,eventually formed can be used for launching the project specification. After analyzing thesystem demand, shopping guide system officially entered the design development stage. Thencarries on the outline design and detailed design, always adhere to thinking of low couplingand modular of design pattern of software engineering, eventually to guide the developmentof team work.3. In order to make full use of the resources of the project, the test work of shoppingguide system based on the technology of indoor positioning intervented step by step. The testwork of shopping guide system accordanced with the V type of software testing model project,and adjusted according to the actual conditions of the subject, tracked detailedly the eachstage of test work。 Through the analysis of the test data for the whole process of the project,finally draws the conclusion: shopping guide system based on indoor positioning technologyhas met the requirements of on-line operation, can be put into use.In the time of the project completed, under the joint efforts of all members of the projectteam, shopping guide system based on indoor positioning technology has reached therequirements of the current running on-line, At present, shopping guide system has been in alarge shopping malls in an economic metropolis test running, and get a good evaluation fromcustomers.