The Study On The Brand Trust Level Of The Content Publishing

The content publishing is always the key part of the publication, especially the publication in digital age. The brand competition lies on the advanced stage of the market competition, and the focus of the brand competition is the brand trust. So, the brand trust has widely excited people’s attention in the commercial and economic fields. However, in publication industry, the relevant researches on the brand trust level are rarely seen, especially in content publishing in China, which can’t match the status and scale of the Chinese publishing industry.So the research in brand trust level not only has theoretical worth, but also has practical value. According to the basic theories of the economics, marketing management, organizational behavior and psychology, with experiences of the brand trust in other commercial fields, with historical and practical experiences in publishing, this paper systematically explores the factors and mechanism of affecting the branding and the brand trust level in content publishing.Firstly, the chapter 1 tell the background and origins of this paper, and analyze the relevant concepts, and review the previous relevant literatures in the end of this chapter. Through the discussion of the market demands of the future trends and past history in the field of the content publishing (chapter 2), this paper analyzes and gets the key elements affecting the branding and the brand trust level of the content publishing (chapter 3), and then explores its values and importance (chapter 4). At the same chapter, this thesis discusses the natures and applications of derivatives of the brand trust level of content publishing. Finally, the chapter 5 gives a solution to transfer a classic publisher to a digital publisher based on the idea of the brand trust level and its derivatives.The innovation of this paper includes:1. Summarized six main factors have effect on the branding in content publishing, which are as follow:the innovation of the content publishing, the relevance of the target group of the content publishing, the emotional resonance point of the content publishing, being easy to identify and transfer of emotion of representatives of the content publishing, high quality of the content publishing, decency of the content publishing.2. The brand trust level consists of three main factors, which are as follows: consistency of the branding in content publishing, increasing expect value of readers, the publisher’s promise to the consumer satisfaction.3. The brand trust level is a valuable assets and resources, which reflects on the cumulative value of the readers’groups and the cumulative value of time. The brand and its brand trust level are also tradable or heritable assets and resources. The brand trust level of the content publishing is the core value of the derivatives of the content publishing, which is the channels and solutions to create value and profits for the brand trust level in the content publishing.