| Since the 21st century, the rise of the Internet and rapid development has a tremendous impact on human life. The Internet for spreading information media has bring people an unprecedente information experience. My research on interactive environment based on multimedia platform of information transmission media, can promote the traditional media to new media transformation, and can better use multi-media interactive platform in the new period, attract audience’s participatory experience.Multimedia, as the new media forms in information era, the function and form has an increasing development. They bring people a new information experience. Multimedia combining the video, audio, images, graphics, animation of various ways increases the hyperlink function and uses the interactive click on two or more sensual experience, it greatly satisfies the audience to obtain information of freshness and satisfaction. The multimedia interactive environment is facing the integration; anyone can choose, manufacture and spread information. Industry of information and communication becomes simple and direct; the importance of the middlemen has reduced. The new communication media environment includes media, service, communications and social contact, it’s a virtual earth, a complete life platform and an effective way of spreading content.This paper is based on multimedia properties which is owned by digital media, And ie analyses the element of multimedia communication, tries to analyse from Communication, Semiotics and Design in order to explore the process of Multimedia communication. On this basis, According to the analysis of specific cases, it can promote the development of practical application, to guide media reasonable and effective use of resources in the rapidly changing environment, and to explore the unique competitive advantage. It will provide theoretical support for the future of media market development, resulting in the healthy development of a variety of media. |
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