Network Online Word Of Female Perspective

Along with the rapid development of China’s Internet marketing ande-commerce industry, innovation, female consumers are becoming a lot moreelectricity providers to seize an important consumer groups, because "beautyeconomy" is the main force of female consumers. As a main consumer ofelectronic commerce, the female consumer is the network marketing activitiestremendous potential for development, female consumers are more willing toconsumer behavior in the process of dissemination and sharing of reputationfor the product, thus promoting the online community the commercialdevelopment, but also for the spread network of online word of mouth to createa good condition. However, because the network is based on the traditionalconcept of online word of mouth word of mouth will be a new concept derived,breaking the traditional meaning of word of mouth, so it should be in the newmedia environment, online word of mouth network for a fresh definition. Underthe new network marketing background, word of mouth spread through onlinecommunities and online forums have conducted double-edged sword effect.Female Perspective Network online word of mouth have complex features,while women online community is a very complex and diverse body of word ofmouth laps, including the reputation of communicators, industry organizationsand community network operators, etc., in the network word of mouth spreadin the process there have been many problems, this paper carried on word ofmouth network girlfriends case studies, research specific processes andobjectives of the online community targeted at female consumers online wordof mouth, and based on the actual situation and the female consumermarketing those characteristics, to develop specific strategies in the femaleperspective of word of mouth marketing network, such as the use of a varietyof gifts and other rewards to promote female consumers take the initiative tospread word of mouth, online communities and optimize the appropriateplatform, refined word of mouth reviews and pay attention to the network ofopinion leaders influence for female consumers, etc, hoping to promote thehealthy development of the whole network of word of mouth.