The Analysis For The Style Of "Fishing And Sunning Nets" On Henan TV Station

Recent years,"News Talk Show" is very popular and introduced by many domestic televisions, because of the colloquial and improvised expression, it makes the news easier for audience to understand; and this kind of format becomes the fastest-growing TV show. News talk show have different formats, but every form of program embodies the same trend—media integration, as a TV personality must have the ability to size up the situation and can no longer be viewed in isolation way of the development of television media; or it will lead a passive position in the competition with the internet media. TV medias and TV personalities must know their weaknesses and the right way; since the internet media has been well developed, choosing it as a partner will be a wise decision."Fishing and Sunning Nets" as a well-known program in Henan TV Metro channels, it is also very popular in China. Thanks to the coalesce of Internet media and TV media, the audience ratings are all the way up.According to the position of Henan TV station, the target audiences of "Fishing and Sunning Nets" are young people, who have better economic conditions, active thinking and multi-information channels. More importantly, they have a positive attitude towards the connection of Internet media and TV media. Based on the interests of target audiences,"Fishing and Sunning Nets" choose certain topics for the audience, both concerned with the social hot spots, social difficulties, reflecting the social highlight, with a more entertaining way to interpret these realities, while accompanied by humorous videos and images, which played a very good spread of results.As far the form of program production and dissemination, program director is the center, the program format is decided by the host’s style; multi-dimensional interactive brand Moderator and maintenance program, all of this create a unique program brands. In the field of communication, the full use of interactive multimedia linkage mechanism, electricity network integration, mobile media, APP and other new media, multi-follow-up, forming the main trend communication, and promoting the development of programs in the interactive process.