Analysis And Research In Microblog Emotiondelivery Based On Trust

As a new social networking platform，Microblog has been more and more’popular in people s communication. It can be said that microblog has becomeone of the most significant social platforms which swap information of life，leisure, culture and entertainment. Microblog plays a greater impact in peopl’e scommunication and emotion exchange than other traditional media. On the otherhand, it is also a collection of public opinion and an important platform for’peoples emotion because of its large amount of users and content.Emotion Analysis is an important part of public opinion analysis: microblogproviding people with a platform of high degree freedom to showcase ideas.Moreover, it has become an important platform for expression and gathersnetwork opinion by virtue of its unique Fission mode of informationdissemination. The massive microblog，s text and user’s behavior contains awealth of context with peopl’es expressing views and requirements of emotion.At the same time, the close interactions between microblog users areimportant links between transmission of information and emotion interaction. Thekey role of such link is the "trust" between people. Trust represents the closenessof the relationship and perspectives consistency between people, which isshowing an indispensable condition of human emotion. Therefore, how toestablish the trust model between individuals in microblog and analysis theemotion delivery model has been a key challenge in emotion analysis area.The emotion analyzes in this article is based on the research of trust. Therehave been many efforts of trust calculating in social network. Trust is now widelyused in fields, including p2p networks or e-commerce network security and otheracts, to guide and restrain people to achieve the purpose of network behavior，sopredecessors accumulated a lot of valuable experience in trust mechanism andsafety assessment. However, no one gives a comprehensive research andsystematic evaluation of the trust and emotion delivery on the microblog networkaspects.This article draws on the past research methods of the trust mechanism, trustmanagement and reputation management, start with the way of trust in microblog, drawing the PageRank algorithm to calculate the degree of importance of the roleof the network node, fully consider the impact on the trust property by the nodeitself. Based on trust, established a unique emotion microblog delivery modelused to analyze the research topics of microblog users emotional delivery, themain contribution of this article are:1)Accordingto the characteristics of human emotion participation inmicroblog network, change the value interval [0,1] of trust degree in the past to[-1,1], consider the impact of trust degree with user-specific interactivelymicroblog，proposed the concept of trust direct，indirect trust, comprehensivetrust and ultimately trust and so on.2)The article proposed new concepts and algorithm about the stable value ofmicroblog users’ credibility and make compare with micro blog network and webnetwork, it also used PageRank arithmetic to calculate the microblog users’influence. This article first use the comprehensive trust to connect up themicroblog network, then calculate the authority of each user in the network as theweight of itself on the path, ifnally combine of the two users’ trust of path to getthe final trust.3)This article leads the subject of user community based on the final trust，design partitioning algorithm based on the trust of the community trust vectorscombined with the theme of trust. Through describing the differences andconnections in trust and credibility, we proposed a calculation method ofmicroblog users’ reputations.4)Analysisof several different forms of microblog chain of trust, givesspecific calculation method of passing emotion depending on the chain of trustand combine confidence between users. Fully consider the impact of trust in thecommunity and the credibility of the emotion delivery in this process. And then，this paper proposed the concept of direct theme emotion delivery of the emotiondegrees and indirect theme emotion delivery of the emotion degrees.