Research On Network Sports Associations In Xuzhou

The global trend of networking and informatization is transforming the ways people live and communicate, reflecting in the entry of internet into all respects of people’s lives, for example, their study, work, and etc. The online sport association in Xuzhou is a typical example, which combines internet technology with local popular sports. By adopting methods of consulting references, comparative analysis, questionnaire survey, participant observation, and mathematical statistics, this paper investigates and studies the association from multi-perspectives, including its categories, activities, emergence, development, characteristics, members, operation mechanism, management, and effects. Finally, the hidden problems of the association are demonstrated together with the countermeasures and suggestions for its harmonious development. The research results reveal that:1. The category of online sport association in Xuzhou mainly involves: websites created by professional sport enthusiasts, post bars and forums, Wechat and QQ sport groups, whose activities can be divided into daily exercise, outdoor sports, and recreation and entertainment.2. The rapid development of economy and online virtual association and the public need of sports in Xuzhou all contribute the formation of online sport associations.3. The operation models of online sport association in Xuzhou can be differentiated into five branches in terms of their function, containing basic operation mode(i.e., trust mechanism, communication mechanism, and emotional mechanism), psychologically motivated operation mode, competition and promotion operation mode, supervising and secure operation mode, and feedback-based optimization operation mode.4. Online sport associations in Xuzhou not only enhance personal health, promote life quality, and extend life sphere, but also create brand-new social relations, and stimulate the development of relevant sport industries.5. The problems online sport associations in Xuzhou are facing include loose management, member turnover, funds shortage, and security hazards.6. Countermeasures can be taken to address these problems, for example, enhancing group management and member safety sense to eliminate security hazards in offline activities and soliciting support from local society.