The Study Of Potential Sponsor Recognition In Shanghai Beach Volleyball World Tour Based On Case-based Reasoning

This paper applies case-based reasoning to Shanghai beach volleyball tournament sponsors to identify potential analysis, according to the previous sponsor list of Shanghai beach volleyball tournament, collect past sponsors on enterprise industry categories, enterprise scale,enterprise target audience characteristics,enterprise brand image characteristics,the sponsor information and location information and so on six parts,and the information through object-oriented method combining case-based reasoning frame representation and rule knowledge represent-ation method of transformation,quantitative,form can identify,can dis tinguish the input conditions, so as to build ever sponsors putted forward.Putted forward randomly selected candidate enterprise also put-ted forward the same way as ever sponsors, to form the basis for the study of this thesis.Second through the analysis of the brand image of Shanghai beach volleyball competition information and the target audience, summing up the characteristics of the various aspects attribute,to prepare for the next screen.Then the candidates putted forward the enterprise brand image,target customer,industry, enterprise scale,the analysis of the four aspects, summarizes the candidates in the four aspects of the characteristics of the property, after the first industry type filter to the target audience’s consistent conditions screening to the brand image consistent match finally to scale of the enterprise condition selection of layered filtering step by step the candidates and sponsors of the case before matching of enterprise,to choose the suitable potential sponsors.Match out best potential sponsors,according to the final of sports sponsorship decision, namely whether decided to sponsor a sports event and decided to sponsor sports events after the selected level of sponsorship decision results such as case study and preservation, to expand the original putted forward radiation scope, the increase of case-based reasoning in Shanghai beach volleyball competition potential sponsors recognition model is practical.According to this article selects the recognition criteria of layering of filtered by steps, from 20 candidates in case out six and Shanghai beach volleyball tournament match degree candidates.After the six selected candidate enterprises, can according to the industrycategories, such as characteristics of these enterprises in the sponsor putted forward from the past to look up, you can consult with each of these six candidates past sponsors case belong to the same industry, understand the past sponsor information, such as: how the sponsor enterprise size,sports sponsorship level of sponsorship, sponsored way, sponsorship amount, history and so on the specific situation., so to speak, every case comparison, matching, the screening process is not only one or a few companies, but can be back to the time of the enterprise in the sports sponsorship decision of that a moment, review the past, more understanding of the environment and treatment, can accept, draw lessons from the history of the past experience, in order to better and more comprehensive effect of the auxiliary decision support.Studies show that the method based on case-based reasoning can match the meet the requirements of the Shanghai beach volleyball tournament organizers potential sponsors, to many policymakers efficient screening candidates, enhance the purpose of financing ability, also to guide enterprises correct and efficient decision-making, promote rational choice sponsored beach volleyball competition has a positive meaning.