The Research For The Model Of Sport Fitness And Leisure Industry In Jinan City

The Sports fitness leisure industry belongs to the category of sports service industry, with the continuous development of our economy and society, sports fitness leisure industry is being pay more and more people’s attention. People are more and more interested in healthy consumption. With many national development policy, fitness leisure industry usher in unprecedented development opportunity.In view of the rich in opportunity and challenge social environment, how to develop the fitness leisure? A series of problems are worth to research and analysis.This paper adopts the way of questionnaire survey, documentary, instance analysis and interview method to solve the research investigation of Sports fitness and leisure industry in Jinan city. The first study cited the model of development within multi-sport fitness and recreation industry in the development of better cities and regions adopted,And analyze how to use resources, culture and hardware conditions own advantages to develop fitness and leisure industry, then derive inspiration and make clear that the development model concept of Jinan sports fitness and leisure industry.Then, explore the existing development model of sports fitness and leisure industry in Jinan City. Through the health club, fitness center and the development status of the Olympic Studies Center to find that the development of Jinan City sports fitness and leisure industry like the development of closer venue development model. But it pursuit the presence of the number of development. Ignoring the rational optimization of range is criticized. Thus impeding the rapid development of fitness and leisure industry. On the basis of the above research, finally got to ‘the peninsula blue economic zone as the link, spring tourism for the brand, the national fitness for guide ’hall, department, region of trinity development model.In the end, feasibility suggestions are put forward to make ‘the peninsula blue economic zone as the link, spring tourism for the brand, the national fitness to guide ’hall, department, region of trinity development model possible in the government level and social level.