| Symbol provides us the intermedium of understanding things, and human exposure through the use of symbols to convey information. Photography is one of the main means of conveying cultural realities and recording social communication. With traditional photography gradually replaced by modern digital photography, sports photography has been somehow changed. Contemporary sports photography is from the information age, achieving a market-oriented operation by photo library. Although sports photography technology has updated, but the theme of sports photography of semiotics did not change. Therefore, this paper selects the semiotic analysis Xinhua News Agency, nearly five years of work AFP, GETTY photo agency, Osports shop this four photo agencies, Jose and Chinese race two authoritative photography competitions as samples of contemporary sports pictures.Through literature, to clarify the theoretical basis of contemporary sports photography semiotic analysis; the use of content analysis of the selected sample is deep. The thesis is divided into three parts:1)Analysis of sample introduction. All samples will be collected from selected herein agency Standard and choose reason will be explained. Samples were classified on the base of preliminary projects, to clarify the desire of contemporary mainstream sports photography picture of the market; and combining manifestation sports photography in a manner interspersed case analysis in the paper.2)Watching sports photography from the semiotic perspective. Sports photography plays the role as the process of symbolizing the world of sports, sports pictures is the sign of the results. Analyzing the concepts and basic principles of semiotics. Introduce the method of semiology to sports photography picture. It clears two levels of sports photos:first, the emergence of sports picture symbols, the second is to achieve sports pictures symbolic function.3)Analyzing the form of Sports Photography symbol. In this paper, respectively, Analyzing the symbolic image of the sports process for resolution from both sides of signifier and signified of sports pictures. Determining scene selection, lens, shutter, angle and light as a sports picture signifier manifestations. According to sports picture elements as reflected in the content, the meaning of these pictures is divided into three areas:athletic moments, sports and cultural phenomenon, sports social events. Then analyzing the symbol of the process for resolution of these categories, the analysis focused on market demand and competitive sports instant cultural phenomenon class picture. |
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