A Study Of Urban Primary School Students’ Media Iiteracy On Realities And Promotion Strategies

:With the advent of "Internet Plus" era and media convergence, the mediated and digital life style is not only scene in the science fiction, but also become the reality. People are constantly surrounded and influenced by mass media and the profound changes. Pseudo-environment has become true, information monopoly and single direction around the world,make it urgent to improve people’s media literacy and carry out media literacy education.In the huge issue,the most eagerly thing is to improve the media literacy of primary school students and put media literacy education into practice.At present, the domestic scholars don’t pay enough attention to the media literacy and media literacy education of primary school students. Minority of the existing researches focus on the problem of city primary school students’and left-behind children’media literary, only a few researchers keep a watchful eye on urban primary school students. Media literacy is related to the development of individual and society, researchers need to investigate it from different groups. Under this background, the thesis is divided into five parts, mainly uses the method of qualitative research combining with quantitative study, discussing the status and promotion.Chapter One is Introduction, introduce the background and significance, overview the research status qua at home and abroad, define the core concept, summarize the essential theories, put forward the research design. Chapter Two is Survey and Analysis of Urban Primary School Students’Media Literacy. Take the investigation in four primary schools in Xingu District of Tianjin City as an example, investigate the status qua of media literacy by questionnaire investigation and analyze the statistical result, providing the entry point and practical material. On the basis of empirical investigation, sum up the main problems in combination with depth interview and current research results. Chapter Three concentrates on the lack of Cause.Try to discover the reasons behind the problems. Chapter Four discusses the Promotion Strategies. In order to improve urban primary school students’ media literacy, synthesize the current conclusions by document research and depth interview, draw lessons from media literacy education at hone and abroad, focusing on the macro development and microscopic practice, discuss the media literacy education strategies united with society, family and school. Chapter Five is Summary, review the main conclusions and point out the deficiencies, propose the expectation and discuss the next research direction.As a scholar says, if the media research is concerned with the interpretation of the world, media literacy emphasizes to change the world. Faced on the increasingly complex media ecology, how to implement the suitable and feasible media literacy education to improve their media literacy, armed them with media comprehension, discrimination, and creativity. To some extent, the thesis fills in the blanks by selecting the subjects, and provides the reference to come on the more comprehensive, suitable, and fairer media literacy education scheme.