Research On Current Situation And Countermeasures Of China’s Beach Soccer

So far, the development of football in the world is obvious, whether it’s football or the development of football in ancient or the rules, changes in the site, the number of games and competitions, is difficult to match for any other sport. Beach soccer is an important part of traditional football, is also a very attractive sports and leisure. Originating from Brazil Beach soccer Rio de Janeiro, in the late 70’s of last century have in Latin America and Europe and other places popular move for international sports. Beach football with 11-a-side football rules, site and personnel difference is basically the process of their hand-to-hand combat, transition pieces, relatively simple tactics, so didn’t look like a traditional football procrastination, more intense scenes, allowing you to enjoy recreational sports fun to you.Using literature, expert interviews, questionnaires, statistics and SWOT analysis, research methods. In author 2014 Zhoushan national Beach Soccer Championship with the participation of 12 teams (teams mainly from Dalian, Yantai, Qingdao, Zhejiang, Fujian and Shantou, Guangzhou, Shenzhen, Hainan’s Beach soccer team and the motor unit) and sponsors, participating in the 2014 12 managers national Beach Soccer Championships on Wednesday as the object of study. Focused Yu China Beach football movement carried out of status and countermeasures research this a problem, by research, obtained following conclusion:China Beach football carried out situation, and China Beach football development of course, and China Beach football of universal and promotion situation, and China Beach football movement of training and teaching situation, and China Beach football race situation expand full research, while reference world Beach football power of situation, based on quantitative SWOT analysis tool of China Beach football movement strategy positioning analysis, Focus on Chinese Beach Soccer’s strengths, weaknesses, opportunities, threats, using quantitative tools SWOT, SWOT positioning of beach soccer in China, through brainstorming and expert interviews, and so on. Taking into account China’s world class football team-building goals, the Chinese Beach soccer and world class Beach soccer team strengths, weaknesses, opportunities and threats strategic positioning, building a SWOT analysis matrix using quantitative analysis SWOT model framework and determine the strategic positioning of accelerating the development of soccer in our country. Positioning in China based on SWOT analysis of beach soccer development strategies and measures, focus on our beach football popularization and promotion, improvement of competitive level of beach soccer players and other key issues.