| The Internet has promoted the rapid development of network media, open up a new way of news report. For all the major news of mega sports events, some of the network media especially commercial portals innovations are highlights. In this paper, Taking the 2014 FIFA World Cup website as the breakthrough point, focusing on the the relevant reports of the three major portals,Sina, Sohu and Net Ease, using the method of literature research, text analysis method, comparative analysis method to explore the innovation of its report. Firstly, starting from the development status of business portal sports news reports, respectively in three major portals the origin and development of traceability; Secondly, analyzing the three major portal sites during the 2014 World Cup in Brazil, in terms of the Webpage designing and lay outing, the plate setting and the content reporting, explore its innovative features. In this paper, the transverse and longitudinal comparative analysis with the 2010 three major portals in South Africa World Cup special reports were compared, comparing with the Titan Network and the Sports CCTV.com in the horizontal analysis, highlighting the advantages of the three major portals on the web site design and planning, and the network sports special reports on the production level. Through the analysis and comparison to find some common principles of the world cup special production, and some problems in the three major portals, such as reports of excessive entertainment, the lack of user experience, the report content unprofessional.Through the analysis, the construction of a high-quality network media, needing both content and form. The content is the fundamental, the form is basic. There is not a beautiful page is difficult to attract the reader’s eye, without good content and audience experiences are also difficult to cultivate the loyalty of the website. |
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