Construction Analysis Of The Image Of China’s Competitive Sports In <New York Times〉

After the successful hosting of the Beijing Olympic Games in China since 2008,our country sports enterprise development progresses day by day, sports competitions and sports culture has become an important part of Chinese social life.As one of the important part of our country sports enterprise, competitive sports, not only can represent the development level of our country sports is one of the important means of outward show the image of sports in our country.In the spread, under the background of globalization, countries around the world media attention for our country sports enterprise more and more is also high.For a national sports image understanding,however, the first is the media for a national sports "objectivity", on the basis of the news media reported is hard functions of constructing national sports image.<New York Times> is one of three major newspapers in the United States, and attaches great importance to the sports news reports, specially equipped with the sports section, the audience is widespread, has the function of guiding public opinion.Through the analysis of <New York Times> for our country competitive sports news reports, we found that the shape of <New York Times> the image of athletics sports of our country is mainly composed of "the system" image, "athletes" image, "sports" image of three parts.Image of the national competitive sports system in our country is set to the target system, training system, finance system and four news issues, such as management system, its main source of information for our domestic event stakeholders, review guide is mainly gold medal first, brutal training and selection, high investment and government control, athletes, low income, lack of athletes education and retired athletes seven aspects such as the poor living conditions.Our country competitive sports athletes image according to the system which is divided into two different party, under the market economy system of athletes with a consistent identity with the United States, the athlete image is given priority to with positive, <New York Times> under the shape of the sports system in our country’s athletes inside collect, low degree of culture, the pursuit of fame and wealth by hook or by crook, controlled by the government, poor body, poor family condition negative image. <New York Times> for our country athletics sports project review guide has the following seven: excellent grades, high popularity, unfaircompetition, the athletes body destroyed, marginalization, politicized, lack of management.Overall the image of athletics sports of our country in <New York Times> on a bad image.Construction of <New York Times> the bad image of athletics sports of our country mainly are at the mercy of the difference of sports system, ideology, the need of national interests, the pursuit of commercial interests, the influence of the concept of journalism, existing problems, and other factors.Suggested that in the context of global communication to construct the image of athletics sports of our country.Specific methods are: to spread sports culture, form the total of idea;We will deepen reform of the national competitive sports system, doing moderate packaging and marketing;Athletes to shape a good self image;Make full use of network media,the development of network diplomacy, expand voice channels, etc.