Research On Strategies To Improve Customer Experiences For Kids Training Company A

In the fast developing education market of China, Company A is a training&education company focusing on mathematical thinking for children. The advocated culture of Mathematical thinking, ten thinking abilities, the Harvard Case Method of teaching, are unique in current quality education training market for children. Although the content of the course of Company A has make up for the blank of the field of training industry. It is facing the same problems in standardization and flow management as the other training companies at the present stage. These problems will reflect mainly on customer satisfaction, which would have dramatic influence on the effect of training and the possibility of long-term study. At the same time, the customer’s word-of-mouth is the best marketing tool.This paper focus on looking for the problems that customers pointed out in the enterprise research, researching on the methods to help Company A solve the problems of the unregularly operation standardized and systematically. And provide a high quality and standardized teaching and service system for students and parents. In this way to do some efforts on the raise of customer satisfaction, standardization operation and enterprise customer reputation.In this paper, the analysis focused on the company management and the research result from customers aim to help Company A, as well as to help the training industry to improve customer management and services. And do some help to improve children’s education industry.