Study On The Innuence Of Sports Culture On Economic Development

Culture is the root of a country. The national sports culture is an important manifestation of the people’s level of physical fitness. Facing to the fierce international competition, only understanding the value of culture and paying attention to the cultural construction clearly can a country develop vigorously. And the same, the special value of sports culture make a country come into being a unique sports and cultural advantage quickly. So they can hold the initiative in the fierce clash of cultures and improve their economy comprehensively.The thesis adopts the method of literature and documentation, the method of typical example illustration and the method of comparison. With the2010South Africa World Cup as an example, from a small clue one can see the influence of sports culture on economic development. Major conclusions are as follows:1. The development of sports culture accelerates the process of urbanized construction. City and sport has a natural relation. City is the field of sport. And the sport is the symbol of city development. Seeing from the history of economic development on modern and contemporary, urbanization is the foremost power for promoting sports development, prosperity and marketization. As the same, sports prosperity also drives the process of urbanization rapidly. Large scale sports events, such as the Olympic Games and the World Cup, arouses concentration of labor, fund and consumption. This kind of events brings large amounts of jobs and employment opportunities and solves many employment problems at the same time. The construction of stadiums not only provides sports place for residents, but also advances the city infrastructure construction and accelerates the city regeneration. During the large scale sports events, to present a positive image, the host country will make efforts to standardize the city appearance and to manage the traffic or to provide more convenience services. Through the sports culture, city obtains remarkable and high-speed development.2. The development of sports culture promotes economic strategic restructuring. The key direction of transforming the mode of economic development is promoting service industry development and growth, especially the modern service industry. The prosperity of sports culture pushes the sports industry forward rapidly and produces advantages of service industry to adapt the low carbon economy and green economy. It also motivates the optimization of industrial structure. The rise of sports industry increases.the proportion of tertiary industry in the whole economy and quickens the pace of economic restructuring.3. The development of sports culture creates a new engine of economic growth and plays different parts in different periods. The sports industry which is derived by sports culture is a green and rising industry. It can lead to the whole national economy making a big move in the process of economy growth and industrial structure evolution. And the sports industry which has good potential for growth and high density for labor and fund has amounts of market demands and potentials. It can also infuse a new life for city economy. Meanwhile, the influence of sports culture to sports industry is not the same in different periods of economic development. In the beginning period of economy, sports culture drives the economic development as a resource mostly. In the certain period of economy, sports culture will produce some new industrial space. In the weaken period of economy, sports culture will create a new engine for economic growth and impel the city transformation and regeneration.