| Dramatic changes in China’s rural society has caused tremendous changesin social structure, economic relations and the organization system, thesechanges not only affect China’s rural social original production and life mode, butalso changed the interactive mode in current rural social interpersonal and grouprelations, further affect the inherent mode of management organization.Especially for the coastal rural areas, the new rural construction has madebrilliant achievements, the village collective property, expand the businessthrough the purchase, improve farming technology, build cultural life, promotingthe village cooperative medical, consolidation measures such as economy,culture, environment, from the security aspects of promoting the villagers welfare,the villagers to the social life requirements to a new level, which triggered aprominent social contradictions and conflicts of interest in rural areas, the socialmanagement and the traditional control method has been unable to effectivelydeal with various social problems and meet people’s diverse social needs morehigh level problem.Significant changes in the farmers under the new situation reflected inthree aspects. The first one is that longing for the open environment of farmers,in plunge into the city, after the baptism, after returning home, back to the newtechnology and new concept, this group of farmers is the new blood of economicdevelopment in the village; the second one is that the market competition hasbrought a new awareness and new spirit. The villagers of the smallholdereconomy thought gradually weakening, strengthening the market competitionconsciousness, through the new means of information dissemination,understand the market information, dare to improve the mode of production,improvement of agricultural crops, using economic cooperation mode andpropaganda of new pattern; The third one is that the new interest acquisitionmode with new confidence and a new cluster. The farmers with their fightingspirit and gains save their self-confidence. In the process of pursuing the benefits also formed many small cooperative alliance, formed a clustercooperation relationship with rural characteristics of commercial. Security role ofthe work of rural push more and more in need of social work. To promote ruralsocial work and staff construction, innovation social integration of resources,play to the advantages of professional social work personnel in rural socialmanagement ability construction, plays an important role in the training of newfarmers and fully exert the principal role of farmers.This paper takes HaiCheng Village, SanZao Town,JinWan District inZhuHai city as the study case, through in-depth investigation HaiCheng Villagesocial work style, excellent experience and the existence question, analyzes itsin the development of rural social work experience and deficiency, propose toorganize the internal capacity building and asset building as the starting point,we should give full play to self organize internal personnel ability pay attention tosolve, caused by the mental state of the peasants imbalance of socialcontradictions, the expansion of social work and service vision work ideas. Andthrough the development of social work to the real advantage of resourceconditions and the will of the villagers carried out in-depth investigation,induction to HaiCheng Village in agricultural extension services, animal epidemicprevention service, modern rural logistics service, rural financial support services,rural information consulting services, rural social security service and thetraditional social problem social work needs a total of seven. According to theadvantages of resources and social services between the relationship of supplyand demand, proposes the long-term mechanism of HaiCheng Village socialwork, mainly including the real society to carry out the work of the villagecommittee and villagers group villagers level, individual level three main levels,and put forward the theoretical basis for formulating recommendations oforganization and coordination, education and training, funding, resourcesintegration, information library construction, work motivation, publicity and led toseven specific mechanism and suggestions. |
