Research On The Project Of Adult Language Training Marketing Strategy Of Songyuan Foreign Language School

Songyuan foreign language school, founded in2004,2007, approved bySongyuan education bureau for examination and approval and submitted to the jilinprovince education department can become a nationwide recruitment of a three-yearsecondary professional foreign language education institutions and professionalforeign language training school, is approved by the state administration of foreignexperts affairs matsubara region first all hiring foreign teachers qualificationcooperatively-run school. After nearly10years of development, in matsubara area andTianjin has obtained the certain effect in the market and brand awareness. Along withour country opening to the outside world and increasingly frequent internationalexchanges, adult foreign language training within the scope of the whole societygradually heating up. Songyuan foreign language school of it is in this backgroundintroduced a adult foreign language training programs, has received the socialrecognition. But with both the entry of large foreign language training institutions, andindustry increasingly fierce competition, Songyuan foreign language school adultforeign language training programs gradually felt the pressure of the competition. Inthe course of specific marketing process, also met with marketing, producthomogeneity strong marketing problem such as light weight, marketing activities,these problems is the focus of this research thinking and research.This study is divided into four parts, the first part is the introduction part, on thepremise of combing the research background of this article, put forward in this paper,the research problem, and planning the research level and analyzes the solutions of theproblem of this study can provide Songyuan foreign language school adult foreignlanguage training programs which theoretical significance and practical significance. The second part for Songyuan development status quo of foreign languages school andadult language training project business review, the recent development of find theprominent problems in the course of marketing activities. The third part is the methodsof PEST and SWOT analysis, foreign language school of Songyuan, adult languagetraining program and its macro and micro analysis, to find their own strengths,weaknesses, opportunities and threats, and puts forward the adult foreign languagetraining programs to achieve the purpose of the specific course of marketing. Thefourth part, for the purpose of the Adult foreign language training project marketing,USES the STP analysis, market segmentation, choose target market, ultimatelydetermine the Songyuan foreign language school adult foreign language trainingproject market positioning, enterprise customers, Jilin province, go abroad to studyforeign language training industry leader of the business, and around this, put forwardthe concrete marketing strategies, such as curriculum design strategy, customermaintenance strategy, pricing strategy, channel marketing strategy and the courseaccording to these strategies, and finally put forward in the aspects such as personnel,process, technology, and performance evaluation of the security measures.This article innovation spot has the following several aspects: first of all adultforeign language training market environment analysis of Jilin province, put forward toadapt to the current market environment of Songyuan foreign language schoolmarketing strategy adult foreign language training programs. Second, set up theSongyuan foreign language school adult foreign language training project marketpositioning-Jilin enterprise customers, foreign language training business studyabroad industry leader. Adult foreign language training market competition, Songyuanforeign language school should take measures to adult foreign language trainingprograms for Songyuan foreign language school marketing campaigns with strongreference and reference value.