| Microblogging, as a representative of the new media,grow rapidly to a most stylish and tre-ndy new online communication carrier winning over a majority of users and respected organizati-ons. Since microblogging disseminate information timely, extens ively and conveniently from a multi-angle of view, its power to promote the dissemination of sports information will not be discounted.Articles in the literature review section of the research status and Sports Weibo microblog-ging abroad were analyzed. In the content analysis and discussion section, the content of Sports weibo, plate form, personality characteristics were analyzed in three areas. Besides, it summarizes the timely propagation, intensive interactivity and wider transmission characteristic of the Sports weibo that can make everyone be the communication carrier. Meanwhile, the article also reveals the problems that Sports weibo information can not be goodly used, poor content quality, infor-mation expansion seriously, slack supervision, etc.About conclusion and advise part, that is, portal sports micro-blogging push sports life to change, revolutionize traditional broadcasting method,it comes up with the corresponding mea-sures and suggestions to solve the problems. The Sports weibo in China should build the safety construction of the platform, stren-gthen the information supervision and verification, make the weibo families combination. Plus, perfective the platform of the Sports weibo.Let sports micro-blogging could play an increasingly important role and irreplaceable role in sports communica-tion. |
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