China’s Prospects And Development Strategy Study Of Market-oriented Operation For Rhythmic Gymnastics Basing On SWOT Analysis

Since1981, the first time China has participated in Rhythmic Gymnastics WorldChampionships, as well as time goes on gradually increasing accumulation ofexperience, our players artistic gymnastics gradually strengthened.2008BeijingOlympic Games, China’s all-around players in the collective project won a silver medalis the best proof. At the same time in the country, the national artistic gymnasticscompetition has become an annual artistic gymnastics athletes and enthusiasts commonevent, attracting the attention of all parties. In a market economy continues to improve,the steady development of the sports industry in the context of artistic gymnastics in themarket, industrial development is to promote the sport of rhythmic gymnasticsdevelopment must consider.Artistic gymnastics, as an Olympic event, is a both competitive and ornamentalcompetition, the majority of the audience, and especially its physical flexibilityrequirements, but also forced many women are interested prohibitive. RhythmicGymnastics in China currently showed that practitioners are on smaller groups, nolarge-scale promotion in such a situation. That is to say, China’s currently lack of artisticgymnastics talent, with the popularity of our degree. Promote mass marketizationrhythmic gymnastics, artistic gymnastics help to provide a strong mass base and strongback-up personnel, improve the competitive level and artistic gymnastics competitionachievements, really solid, effectively promote the development of competitivegymnastics.China is a populous country; people’s needs are very different, diversified.However, the development of sport to help meet people’s different sports consumerdemand, but also help to promote our sport and the sports industry’s prosperity. Considering enhancing our country’s artistic gymnastics at the stage, there isconsiderable room for development, to promote the industrialization of rhythmicgymnastics to a certain extent at such a good age, could compensate for the unevendevelopment of sports, which also conforms to the trend of popular sports.In this paper, the writer use many investigating methods, including literature,questionnaire, expert interview, on-the-spot observation and logical analysis tounderstand and summarize the inner development of rhythmic gymnastics in China’sinternal and external, history and status quo through the tracking in the whole process ofthe artistic gymnastics competition. In order to study the marketization and the futuredirection of development for rhythmic gymnastics, I use the SWOT analysis whichincludes four aspects with internal strengths, weaknesses and external opportunities andthreats, after which we can provide lessons and suggestions for the future developmentfor rhythmic gymnastics.