| Shandong Sports Cheerleading Association followed the footsteps of the twooperations, in support of the Shandong Provincial Department of Educationunder,2009-2013, Shandong Province, has been held for five health and vitalityCompetition Cheerleading also will be started. Some colleges and universities in theprovince of Shandong Province Cheerleading promotion play an exemplary role.2013Competition health and vitality of Shandong Province has26teams from the province’s colleges and universities,45secondary schools more than1,000students, a total offour competitions, Cheerleading (Optional Routine Cheerleading collective skills,took the ball dance Cheerleading optional Routine, Jazz Dance Cheerleading optionalRoutine) is one of them. Shandong Provincial Department of Education as a strongpolitical background, so Cheerleading has been well publicized in universities.ButShandong Province Sports Department cheerleading development present situation isnot satisfied.In this paper, the status of Shandong Province Sports Department conductedCheerleading movement for the study, through literature, expert interviews,questionnaires, SWOT analysis, logic analysis and other research methods, thePhysical Education Department of Shandong Province,17investigate and analyze theproblems with the SWOT theory, put forward corresponding countermeasures.1ConclusionThe main advantage of Physical Education Department of Shandong Provinceconducted Cheerleading (S) factors are:(S1) SPORTS Cheerleading faculty managers in carrying out the majority of ourschool was supportive attitude.(S2) Cheerleading itself has a unique charm.(S3) Shandong Sports faculties most students have a certain fitness, learned of similaritems.(S4) Cheerleading better able to promote the construction of campus culture.SPORTS Cheerleading Department conducted a disadvantage factor (W) are: (W1) Physical Education Department of Shandong Province conducted Cheerleadingdeficiencies.(W2) Shandong Province Sports Department cheerleading is not high.(W3) in Shandong Province Sports Department Cheerleading Cheerleading Coachesand the lack of back-up personnel, personnel structure is single.(W4)Shandong Province Sports Department conducted Cheerleading unevendevelopment.Shandong Sports faculties main chance opportunity (O) Cheerleading undertakeninclude:(O1)good national policy environment, the implementation of policies to promote thedevelopment of Cheerleading.(O2)Economic Development in Shandong Province increased year by year, sportsconsumption is increasing.(O3)Cheerleading fitness needs of the.(O4)major domestic events organized.Cheerleading external threats encountered in the development of the Shandong SportsDepartment (T) factors are:(T1)Cheerleading imbalance in development between regions(T2)Competition between similar projects2RecommendationsShandong sports authorities to strengthen the importance of sport in collegecheerleading undertaken; establishment of appropriate events with the brand effect;training of coaches and referees held regularly; increase market operationCheerleading Cheerleading movement established personnel training system athletes;established Cheerleading club system; enhanced Cheerleading sports publicity andpromotion efforts in the university; pursue cheerleading sports training scientificsystematization; promote the development of Cheerleading each subproject; promotefitness through Cheerleading ’s development. |