The Central Plains Economic Zone Construction Background Of Henan Province Sportsmarketing Research In The Development Of Henan Taijiquan As An Example

Held in March 2011, the fourth meeting of the 11 th National People’s Congress adopted the "12th five-year plan outline", officially listed as key projects, the central plains economic zone construction file points out: to give full play to people’s important regional position, expand the advantage industry, upgrading the industrial chain and industrial structure, perfect the system of the industry. Henan province is located in the central plains economic zone core area, economy has developed rapidly in recent years, the development of sports industry and sports marketing in henan province and change with each passing day also, and marketing of the rapid development of sports industry will accelerate the construction and development of the central plains economic zone, expand, rich regional industrial structure and industrial structure.This study using the literature material method, questionnaire survey and mathematical statistics, the sports marketing involves some important theories and question has carried on the exploration, through the SWOT and 4 c marketing theory on sports marketing of henan province and henan tradition project taijiquan has carried on the empirical analysis, through to the taijiquan research analysis to explore the henan province sports marketing related issues and draw some conclusions.Lack of overall arrangement, the development of sports resources in our province did not form a whole industrial chain concept, fist products lack of packaging and publicity of the sports industry, industry investment main body of a single, failed to form independent and effective system. And in the study of sports marketing of henan province tai chi, tai chi sports marketing should increase the diversity of sports organization form, in the holy land of tai chi culture environment construction increasing investment, increase the potential of sports tourism in order to better carry out sports marketing, improve the marketing of sports marketing operation.Make full use of several opinions about sports industry issued by the state macro policy, and seize the opportunity and the central plains economic zone construction, developing traditional sports culture, integration of resources to improve sports industry chain. Construction on the above, jiaozuo ecological culture to further promote the marketing of the culture of tai chi.