Chinese Martial Arts Fighting Tournament Bussiness Development Syrategy Research

In 2014 November the Commission issued a document specifically called for the abolition of commercial and Mass Sports Authority in the field of sports, all laws and regulations do not prohibit the areas to be open to the public. Fighting martial arts events as commercial communication and promotion of martial arts as an important carrier, has been developing for more than 20 years. However, with the development of things always progress and setbacks and, throughout the course of China’s development of the martial arts fighting business events, in addition to some had been made in the early success, after a long period of stagnation, have experienced a circuitous path of exploration. At present, our country is in the martial arts business events continued the bottleneck stage, the event itself, ornamental and sustainability is poor, and cannot satisfy the audience demand caused by the recognition of the decline and loss of audience to solve such problems.The use of literature, expert interviews, logical analysis method, characteristic research method case study method and comparative study method for Chinese martial arts fighting commercial event development stages are summarized, and the development of "Symposium" events and the evolution of the depth of analysis, development strategy the Chinese martial arts fighting commercial events are discussed. And then draw the following conclusions:1. China’s fighting martial arts business events in the development process in 20 years after the period of development, and actively explore the peak period, Chinese martial arts matches against the turbulent period and the continuous bottleneck period of four stages.2. The current fighting Martial Arts Tournament commercial market development pattern showing a trend of development spurt however, persistent, the majority of sports development of ornamental and antagonism is poor, has led to the industrialization process of fighting martial arts business event has long been a bottleneck.3. Symposium" as the current high degree of social concern, the longer duration of the representative fighting martial arts business events, every time the reform and innovation of it are carried out according to the development of market oriented events’active or passive adjustment results. It is because of this adjustment, "Symposium" to talent showing itself in the fierce competition in the market.4. China’s current development of martial arts fighting commercial events appeared events of poor continuity, relatively conservative rules, the game is relatively low, sports media platform exploitation dilemma is not reasonable, ignoring the events of their own resources the Chinese martial arts fighting.5. Commercial competition development strategy by perfecting the rules system, embodies the essence of the martial art competition, build media core competitiveness, enhance the competition ornamental and event marketing methods in the range of four aspects of composition.