The Analysis Of The Core Competitiveness Of Wushu Industry And Its Location Advantage In Henan Province

Henan province is the martial arts in China, the martial arts industry is the emerging sunrise industry has broad prospects, has become a potential economic growth point in the economic development of henan province. Henan province martial arts industry core competitive ability is the most important of the martial arts industry competitiveness, and martial arts sustained competitiveness of the industry’s existence and development. This study attempts to in martial arts, on the basis of industry classification, study martial arts industry core competitiveness evaluation index in henan province, henan province martial arts industry core competitiveness evaluation model is established, and further study of the location advantage of martial arts industry of henan province. This study using the literature material, expert interviews, questionnaire very and very compare to mathematical statistics many methods, such as martial arts industry in henan province as the research object, the further study of henan province martial arts industry development present situation, the construction of henan province martial arts industry core competitiveness evaluation index system, and analyzes the location advantage of henan province martial arts industry to the following conclusion:一、 The martial arts industry core competitiveness is defined as: unique, ductility, characteristic of usefulness and irreplaceability, market competitiveness is the martial arts and martial arts collection of goods. This collection by effects of the two aspects of the role and influence, finally form the competitive advantage.二、Location advantage is a comprehensive concept, individual advantage is often difficult to form a geographical advantage. A regional location advantage is dominated by natural resources, labor, industrial aggregation, geographical location, traffic, etc. Location advantage at the same time is also a concept of development, with the change of the relevant conditions.三、In henan province martial arts industry core competitiveness index system consists of four primary index(16 secondary indexes). Level indicators divided into martial arts technology industry core competitiveness(martial arts fitness, martial arts competition performance market, martial arts, martial arts training market labor market), martial arts supplies industry core competitiveness(martial arts clothing market, souvenir of martial arts, martial arts, martial arts equipment market beverage market, martial arts, science and education), martial arts talent industry core competitiveness(high level athletes, folk martial arts, martial arts brokers) and martial arts culture industry core competitiveness(martial arts books audio and video large-scale activities, martial arts, martial arts, martial arts tourism market information consulting);四、In this paper, fuzzy comprehensive evaluation(FCE) is based on the fuzzy mathematics, first determine the henan province martial arts industry core competitiveness index layer weights, and then determine the henan province martial arts industry core competitiveness evaluation set, listed in henan province martial arts industry core competitiveness initial judgment matrix, lists the secondary fuzzy comprehensive evaluation model of the final judgment matrix.五 、 This research respectively from henan province martial arts market environment advantages, geographical advantage of the martial arts industry development in henan province and henan province martial arts industry human resources advantage location advantages of thorough analysis of henan province martial arts industry. Studies have shown that zhengzhou, dengfeng, jiaozuo, and shangqiu the martial arts market environment advantages, with the development of wushu industry geographical advantages and human resources advantage in henan province martial arts industry.