Study On The Marketing Strategy Of Beijing Institute Of Technology Network Education

The context of the current era, the network is to be a trend which cannot be halted ischanging the traditional learning, life and work. With the development of Internet technology,network education emerge as the times require. As a kind of traditional teaching mode of reform,the pace of development of network education is very fast, the network education has come ofage. At present, the businessman saw business opportunities, have launched a variety ofeducational websites, so the market competition is very fierce. Network education in our countryhas China university has gone through12years, more and more scholars and educators to beaware of the market marketing idea and method to the management of higher education’snecessity and the importance, methods and Strategies of marketing concept, marketingmanagement applied to the university network education has realistic significance.Beijing Institute of Technology under the Ministry of industry and information technology,is a "science and technology as a national key university, coordinated development theory".. Itspredecessor was founded in1940, Yanan Academy of natural sciences, is a national keyuniversity in China first promulgated, is also the first national "211Project" construction inColleges and universities. Therefore, the Beijing Institute of Technology network educationshould use the advantageous condition of the development and accelerate the networkinformation, fully occupy the market share, to further expand its network education influence. Inthe face of opportunities and challenges of development, Beijing Institute of Technology networkeducation should adhere to the construction of lifelong education system in distance educationnetwork, which is consistent with the development strategy Chinese education reform, and learnthe advanced experience of other schools, improve the development of their own network ofdistance education.This paper will focus on the analysis of the background of Beijing Institute of Technologymarketing strategy, discussed in the new concept of network era, Beijing Institute of Technologynetwork marketing need to pay attention to in the exploration of new pattern more deeply theplace, and the implementation of the marketing strategy of the internal and external environment,analysis of the new media of the network is the possibility and the feasibility of application ineducation field, and puts forward the related countermeasure, therefore this article has somepractical reference value.