A Research Of Marketing Strategy For Harbin Pattison English

This paper takes Harbin Pattison English training institutions as the research object,pay attention to its marketing strategy, to the success reason, and the future developmentdirection of exploration.Harbin Pattison English training institutions in overseas English training for theintegrated foreign brand training organization, at the beginning, the English trainingmarket in Harbin has been considerable development, but relatively concentrated in thelow-end basic English, high-end personalized service as our English training VIP1v1training business has not developed. After the Pattison English training school in HarbinEnglish training industry, pay attention to insist on their own grasp of marketpositioning, focus on high-end training, pay attention to the network marketing,strengthen the service concept for the sale of spirit, successfully achieved his rise. Butas the training increasingly severe competition market, its development is also facedwith the challenge of the market dilution.This dissertation starts with the political, economic, social and cultural factors inthe region, the first from Harbin Pattison training institutions, make overall analysis tothe macro environment. Then from competitors, potential entrants, substitute, carries onthe analysis to the micro environment of the bargaining power of buyers. Finally usingSWOT and STP methods, to analyze its situation and market situation of HarbinPattison training mechanism, and then gives some suggestions on the formulation ofmarketing strategy.