The Research Of The Culture Of Narcissism Of The Current Young College Students In The Circumstance Of We Media

We media as a new media challenge the traditional media currently, since the we mediarely on its characteristics of independence、personalization、immediacy、grouping ring、fragmentation、fission has brought a fresh atmosphere to the field of communication. Sincethe we media attracted young college students as its loyal users, while also quietly breedingthe culture of narcissism. The main symptoms of the culture of narcissism of young collegestudents--polarized way of thinking, separates the organic links between social and individualdevelopment, and its essence is put the self worth in the above of social value, resulting in aone-sided person、deformity development.After we clearly recognize the urgency of the problem, the paper make a deepunderstanding of the history、current situation and definition of concept of we media、narcissistic、the culture of narcissism of young college students. Firstly, the paper analyze theform and the main features of we media in order to have a clear understanding of the sixcharacteristics, to find the key points to breeding the culture of narcissism. Secondly, thepaper elaborated we media as a part of social environment breeding the major illness of theculture of narcissism--polarized way of thinking. Eventually, the paper through the relevantliterature data analysis, to explore the path to overcome the culture of narcissism, put forwardthe countermeasures for the shape and cultivate of healthy personality of young collegestudents and harmonious development of individual and society.This paper aims to arouse educators、media practitioners’ attention and guide them usethe positive energy of the we media, cultivate young college students who have healthypersonality by the socialized core values.