Research On Contemporary College Students’ Consumption Concept

Consumption is an everlasting theme of human society, it runs through the humanlife activities from beginning to end. In the background of globalization, westernconsumerism has gradually spread in China, which brought significant changes in humanconsumption attitude and behavior. College students are the future builders andsuccessors of socialism, as a special consumption group, their consumption concept isnot only affected by social consumption concept, but also has a great significance onsocial consumption concept to some extent. Through the research on the current situationof contemporary college students′consumption concept, we should put the emphasis onthe study of college students′bad consumption tendency on the basis of affirming therational consumption of contemporary college students, then analyze the reasons ofcollege students′bad consumption tendency, explore the useful countermeasures to helpcollege students build correct consumption concept. There are many significances of theresearch on college students′consumption concept. For example, it is good for changingwith the times of ideological and political education activities, improving the healthygrowth of college students and building harmonious university and society.This paper consists of introduction and three parts.Introduction mainly discusses the purpose and background of the article, the currentresearch situation in China and abroad, writing methods and innovations. The first parttalks about the related theory of the consumption concept of college students and regardsthe notion of consumption concept and college students′consumption concept as thebreakthrough point to research, in order to discuss the evolution of college students′consumption concept and give a brief analysis of theoretical foundation for contemporarycollege students′right consumption concept; The second part is the core of this article, onthe basis of reading the related books and literatures and combining the current situationof college students′consumption, to summarize the behaviors of college students′consumption and generalize the problems of college students′consumption concept, thento analyze the subjective reasons and objective reasons of the problems about collegestudents′consumption concept; The third part is an important content, it mainly talksabout how to build the correct consumption conception for college students. Through the research on the related theory and the current situation of college students′consumptionconcept, to put forward the opinions on how to form college students′correctconsumption concept. For example, playing the functions of ideological and politicaleducation activities, playing college students′subjective role in forming correctconsumption concept and creating a better consumption environment. Together with ourefforts, improving the current situation of contemporary college students′consumptionconcept and building correct consumption concept.