China’s Sports Development Strategy Of Soft Power Construction

With the changing times and the pattern of the world community, thecompetition among countries in the world by the beginning of the military strugglegradually transformed into no smoke competition. A national military force alonecan not lead the world domination and competition between nations is a nationalcomprehensive strength of the contest. Since the reform and opening up, China’scomprehensive national strength has been significantly improved, mainly to improvethe economic and military strength, and other aspects of hard power, soft powerdespite the people’s cultural enrichment, lifestyle and national ideology, but also amajor change, But relative to other powers, it also slightly lag. Seventeenth PartyCongress report, will enhance national cultural soft power of writing in which thedevelopment of the country’s soft power has been explicitly included among thetasks of development of the country. Enhance the development of China’s soft poweris to enhance China’s comprehensive strength of an effective strategy. Sport is animportant part of the soft power of soft power, soft power of Chinese sportsdevelopment strategy is an important way to enhance the country’s soft power.Using literature, summarized, comparative analysis and logical analysis toChinese sports soft power as the research object, the concept and define the elementsof soft power, the characteristics of the soft power of Chinese sports, elementssummarize, summarize and analysis, the development of China’s soft power sportsput forward constructive strategy. The results showed that:(1) By comparing thestrength of the big countries can be seen, China’s comprehensive strength reasonbehind the Western powers, mainly in soft weaker enhance China’s soft power is toimprove China’s comprehensive strength of the weight;(2) Comparative analysis ofsoft power and hard power of discovery, they are a unified whole with each other,complement each other and promote each other, can be transformed into each other,rely on hard power and soft power to reflect, and rely on hard power to soft powerenhance and improve the comprehensive national strength, both of which should bebalanced development;(3) Through the soft power of the status quo of China’s sports development analysis, we can see that China’s soft power sport has definitelyimproved in recent decades, and in the achieved some success in sports, butcompared with world powers there is a gap;(4) Sport Although China’sachievements in recent decades all the way up, but goals from sports power there is agap, which The main reason is due to the presence of the development of China’ssoft power sports larger issues, the soft power of China’s sports development factorconstraints are: lagging development of mass sports, the Olympic gold medalinfluence is weak, the lack of the right to speak Chinese sports in the internationalcommunity and the presence of certain issues, such as Chinese sports system,restricting the development of China’s soft power sports.In order to better address these issues, the researchers on the current sports softstronger countries-the U.S. soft power sports development advantages for analysis,drawing on its development model, combined with the development strategy ofChina’s soft power, to enhance the Chinese sports soft power asked the followingstrategies:(1) Establish a core value system of sports has strong cohesion;(2) Thepromotion of Chinese traditional sports culture, to construct a modern sports culture;(3) Construction of a harmonious society sports environment;(4) The developmentof sports culture industry, the formation of a world-class sports industry system;(5)To develop sports creative and cultural industries, enhance creativity andcontribution of Chinese sports culture;(6) To strengthen the culture of sports spreadof power, influence in the world to expand the Chinese sports culture;(7) Sportssystem reform, the establishment of the Times sports system.