Study Of The Consumption Problem In The Period Of Social Transformation Of The Youth In Baishan City As An Example

The youth group is a special social groups, their education, social environment, as well aswhere special psychological characteristics of the age, so that they have their own specificconsumer behavior. Groups of young people are the hope of the future of Chinese society, youthgroups, consumer behavior related to China’s future social development. Consumption of today’syouth groups have not only satisfied with feed and clothe the material life of the status quo, butwith more and more spiritual needs, the pursuit of their own development and enjoyment of lifeconsumption will become the mainstream of their consumption. But accompanied by some groupsof young people into the show off the comparisons and the blind pursuit of fashion consumermisunderstanding. Therefore, attention, analysis, research youth groups, consumer behavior,consumer characteristics, consumer outlook for building the health of the youth groups, to developgood consumer behavior has important practical significance.The detailed investigation by Hakusan City read college students, a random sample ofurban youth, the overall level of consumer youth groups, consumer sources, consumptionstructure, consumer attitudes, consumer psychology, and on this basis to analyze and summarizethe Hakusan City characteristics of the consumer behavior of youth groups, the problems andcauses, and to put forward the following recommendations to address these issues and causes:family education is the key; actively play the role of universities in the education of youthgroups; optimize social consumption by youth groups environment and strengthen the culture ofyouth groups, health science and consumer attitudes. I hope to help groups of young people outof the consumer misunderstanding, and establish a healthy, civilized, scientific view ofconsumption, develop good spending habits.