Study On The Sports Marketing Strategies For E-commerce Model Development Environment

Sports consumption behavior of consumers in order to get that sports participationin various sporting activities sporting goods, sporting goods handling a series ofactions implemented or sports services. After entering the Internet era, theirconsumption behavior with a personalized, interactive, simplicity, price sensitivity,global five characteristics. Sporting goods business marketing activities in thedevelopment of network technology advances obtained under a new developmentopportunity that e-commerce, it is through the traditional distribution model tocircumvent many of the drawbacks of the method, the distance between production andconsumption has been shortened, while the commodities in circulation decrease inmany areas, leading to the development of sports marketing and management aspects.For e-commerce sporting goods Chongqing good development in the future,depending on the course of action, a variety of problems for the effective analysis andresearch, respectively, of the internal and external environments were analyzed, and atthe operational level internal and external information asymmetry problems caused bya scientific research and judgment. Research indicates Chongqing Sporting Goodswebsite building itself did not very good. In Chongqing, there are few sportscompanies focus on this point, making the necessary internal unable to understand therequirements of customers. In Chongqing, the application of e-commerce platform forsporting goods companies, a large part is used in B2B sales model, the flexibility to usethis model is relatively poor, only some simple static information dissemination, or toprovide some simple consumer list. High-quality talent is every business wants, butalso improve the Chongqing Municipal Sports backbone of the overall competitivenessof e-commerce, but now is the lack of this part of the talent. Meanwhile, Chongqing,sporting goods e-commerce still faces security problems, the relevant legal system isnot perfect, low level of development of modern logistics, the lack of professionalsports e-commerce platform, the credit system is imperfect and asymmetricinformation, such as internal and external problems.This paper proposes strict quality control, improve product quality sporting goods;strengthen the independent innovation capability; strengthen the training of sportinggoods e-commerce talent; build their own e-commerce platform to improve internalcountermeasures and suggestions for sporting goods companies in Chongqing. Strengthen cooperation with well-known e-commerce platform; build Chongqingprofessional sports e-commerce platform; build Chongqing sporting goods industryassociations and other external e-commerce strategies and recommendations forsporting goods companies in Chongqing. And a plan to solve the sporting goodse-commerce in Chongqing, asymmetric information, and government policies shouldincrease support for the development of electronic commerce in Chongqing CitySports, strengthen cooperation and jointly promote the development of the variousdepartments of Chongqing sports e-commerce and other recommendations.