Research Of Enterprise Ideological And Political Education Incentive Situation And Countermeasures

On January 26, 2016 on the 12 th meeting of central finance leading group(left), Xi jinping, general secretary of the emphasis on the supply side structural reform of fundamental purpose is to improve the level of social productive forces, to carry out the good in people as the center of the development thought. This is a begin from supply and production, with further liberation of productive forces, to increase the competition ability, eventually to promote the reform of the economic development. So, how to inspire as basic composition unit of national economy enterprise’s potential and vitality, has become the reform of supply side finally starting point and the key point. Specifically, is to require companies to pay attention to reduce costs, and strive to innovation, and gradually raise their competitive ability, promoting the development of the national economy forward. However, with the rapid development of our economy and reform and opening up, slowly into the development bottleneck, the limitation of resources and environment in its influence on the development of the enterprise is more and more obvious. How to fully tap existing human capital become the main direction in the development of enterprises.The incentive of Enterprise ideological and political education as an important means of development and management of human capital, is not only the enterprise can realize the inevitable choice of sustainable development, and enterprise under the condition of socialist market economy, maintain the correct political direction of socialism, improve enterprise competitiveness in the market economy environment. But with the quickening pace of economic globalization, the continuous improvement of the socialist market economic system, the deepening reform of enterprise modernization and sharp changes in the field of social ideology, people’s ideology and moral code of conduct shows the characteristics of diversified era. Enterprises, as the structure of the social organism unit rely on external environment is changing all the time. These changes in the environment not only affect the enterprise staff’s ideology, to a large extent also impact the traditional model of ideological and political education work. Cause in practice because of enterprise employees accept degree is generally low, the effect of the ideological and political education work is not fully play, mechanism is not smooth. So, the research of ideological and political education experts and scholars, and enterprises engaged in the work of the ideological and political education related personnel have a responsibility to the enterprise staff’s initiative and creativity and enthusiasm to carry out in-depth research to guide the enterprise practice, contribute to the success of the reform of the supply side.The study absorbed and referenced lessons from ideological and political education discipline, on the basis of professional knowledge, to absorb and draw lessons from the theory of political science, economics and management research achievements, promote the ideological and political education to the modern enterprise environment incentive work related question has carried on the preliminary discussion. This article from the western economics theory and transaction cost theory in modern enterprise ideological and political education work, think the enterprise ideological and political education incentives, is on the basis of objective laws and economic and social development needs, using a variety of means to mobilize staff’s work enthusiasm, initiative and creative process. Under the condition of socialist market economy, enterprises are adhere to the socialist direction in ideological and political education and adapt to the objective law of market economy development inevitable choice. Enterprises in carrying out ideological and political education work in China, some of the problems in this paper according to the theory of Marxism about the essence of man and man just need theory and economics of the "economic man" and "social person" hypothesis as the basis, the integrated use of requirements to meet process theory, incentive theory and the results of the reinforcement theory knowledge to improve the enterprise current situation in ideological and political education put forward the corresponding countermeasures and Suggestions.