The Construction Of The Credibility Of Charitable Organizations In China

In recent years, with the continuous development of the national economy and the steady accumulation of social wealth, the problem such as the gap between rich and poor is gradually increasing. Meanwhile, the government is expanding the coverage of social security, under the severe financial pressure. Philanthropy, the useful supplement of social security, played an important role in social assistance. China is in a "big government, small society" mode to "small government, big society" mode because of the prominence of civil society. Citizen consciousness is also awakening to take part in regulating social affairs eagerly. However, everything is tow-edged. Charitable organizations are also not perfect. The voluntary failures, such as low efficiency, severe bureaucratic insufficient performance, are caused by internal and external factors. From a Chinese mother Hu Manli event, the public use of the Wenchuan earthquake donation issues caused wide public concerns over the "Guo Meimei incident", and these will be our country charity to the forefront.which in charity and credibility, and led directly to the public charities trust is reduced.Increasing the difficulty of charity to raise work, fatal influence on the development of charity. Therefore, it is imperative to charity organization credibility construction.This paper by analyzing the research of charity organizations all around the world, introducing about the concept of charity and credibility and theory.The current situation of the development of philanthropy in China at present, by means of in-depth interviews to understand related charity organization credibility development factor, and the public expectations of charity development.Adopt the research method of literature research and the qualitative analysis and in-depth interviews, to study the way of questionnaire and to analyze our country charity the manifestation of lack of credibility and reason, and find out countermeasures to promote China’s charity organization credibility.After study, improving the charitable organization credibility should be from the following several aspects: to perfect legal policy in the development of philanthropy, and speeding up the own construction of charity industry, improve the internal and external supervision mechanism, strengthen government support and guide the four aspects, such as strengthening construction, realize the combination of macro management and micro management.