Research On Endowment Industry Of Guilin In The Context Of Population Aging

Emergence and development of the industry driven by market demand, the market demand stimulates the production of industry and development. The generation and development of old-age industry depends on the elderly population scale, the level of purchasing power and purchasing desire determined by market demand. With the effective implementation of the one-child national policy and the improvement of living standard, elderly population and their ratio in Guilin have trended a quickly growing, it is an inevitable aged tendency of population. Aging population has brought all sorts of pressures to Guilin social economic development, it also provides opportunities for the development of pension industry. On the one hand, the aging population increased family endowment pressure, especially to the young people, on the other hand, aging accelerated the development of the pension industry and make endowment structure more complete.Parent-supporting is a major problem connects with social fairness and stability. The way to solve this problem will influence the efficient using of limited high-quality labor resources in society and the sustainable development of economy. A continuation of these trends will place ever greater burdens on the working young who must support their elderly kin, as well as on government-run pension and health-care systems and progress of the society seriously. The retirement industry is a special one to provide elders product and service, the development of high quality retirement industry would meet the social needs, form a healthy aging society, and be helpful to the adjustment of industrial structure, relieve the pressure of employment, reduce the burden of society. Whether this industry mature indicate level of social civilization.This article analyzes the present situation of pension industry in Guilin and the restriction factors hindering its development through the study of the pension industry in this city and development needs. The prediction on the development trend of population in Guilin over the next 20 years based on the model. Besides, the text will compare the pension industry’s situation and development experience among America , Japan, Europe, integrate with the reality of Guilin to further explore the feasible measures to solve the problem. Literature research, Qualitative, Quantitative analysis, Comparative analysis, Theoretical analysis, System analysis are the mainly research methods. On the basis of previous literature review, the related Theory of Industry Economics, Population Theory and Maslow’s Needs-Hierarchy Theory, the article make the further elaboration on the concept and characteristic of Pension industry and Population ageing,and analyzing the specific problems of Guilin endowment industry.In the end, this report arrive at the following conclusion by analyzing:I^ Guilin development of old-age industry has its unique advantages, including: geographical location advantages and cultural history background, pension costs, etc. Ⅱ、There are some problems of Guilin retirement industry, such as the lack of specific policies, contradictions of industry supply and demand, lack of scale effect, the market system has flaws, this text will explain from macro、industry and micro level. Ⅲ、The population of Guilin together with the number of seniors, the elder population proportion are increasing, and the growth of elders is faster than the total population. Ⅳ、The demand of the retirement industry is mounting every year. Ⅴ、The solutions are as follows:The government should take industry, finance, tax, financial and other policy measures; Industry begins on industry associations, industry norms and standards, industry information, etc; Enterprises should take the target market and product, marketing, service, human resources, innovation of enterprise management strategy.