| Sports broadcasting market is developed very well, and rights related to sports broadcasting rights and the nature of the home has been controversial for the protection of sports broadcasting rights are more than some less effective administrative regulations or the articles of association is no legal effect, for protection of their rights is very negative Under the current legal framework for sports broadcasting rights is not expressly provided, so the media can only turn to the protection of sports programs to defend their rights, but the sports program in the judicial practice also facing nature is unclear, different ruling dilemma.This article will be divided into four parts to discuss these issues. The first part is a basic introduction to sporting events, sporting events included in the sports broadcast rights and related rights of sports programs. The second part is related to sports broadcasting rights of the legal nature of the problem, first, the concept and development of sports broadcasting rights are introduced, a study of its theoretical nature of doctrine and foreign sports broadcast rights, the doctrine that the comparison of the different sporting events broadcast rights is an intangible property right. The third part is to discuss about sporting events protected mode for sports broadcasting in two main ways infringement and protected mode discussions focuses on the legal nature protection and sports programs. The fourth part of the sporting events to protect its own proposals, specifically the nature of sports broadcast rights to intangible property rights,the protection of sports broadcast rights for the use of sports law rather than copyright law more effectively, sports programs should be applied to protect the rights of broadcasting organizations web cast should also be included within the scope of the broadcast. |