A Study On The Work Innovation Of College Communist Youth League Under Background Of Micro Culture

More fragmented "micro" cultural patterns emerge with the rapid development of mobile internet under the background of Internet, digitization and pan-communication in recent years. The rise and development of Micro Culture, such as the micro-communication, micro-social intercourse, micro-language, micro-ideological trend, is affecting and changing the work of College Communist Youth League. The emergence and development of Micro Culture triggers the positional warfare of league construction in colleges and universities. On the one hand, micro-communication facilitates the spread of rumors and accentuates the difficulty of the College Communist Youth League to guide public opinions. For example, a large number of youth micro-organizations which derives from micro-social contact put the organization position of the College Communist Youth League in the risks of marginalized; the youth’s carnival writing originality stimulated by micro-language seriously impacts the discourse system of the work of the College Communist Youth League;complicated acentric factors which are brought from harmful micro-ideological trend jeopardize the youth first as they are the mainstay of Micro Culture. What’s more, acentric factors also intensify the identity crisis of mainstream value. On the other hand, micro-communication benefits to the closer interact among the youth so as to enforce the organizational cohesion. The particular appeals of micro-social contact to the young students are helpful to expand the effective coverage of the College Communist Youth League. The variety of Micro Culture platform can contribute to the innovation of work and the increasingly rich products of Micro Culture can promote the strategic transformation of new network media.The Micro Culture brings more far-reaching impact on the work of the Communist Youth League, which prompts it to confront new challenge and opportunity. In order to reduce Micro Culture’s limitation on the function of the College Communist Youth League, the College Communist Youth League must response explicitly to Micro Culture. Besides, at the moment, it is the only choice for the College Communist Youth League to promote the work innovation vigorously in order to tackle the challenges of Micro Culture and conform to its opportunities. Facing with the challenges and opportunities brought by Micro Culture, this article puts forward diversified creative strategies to push the Micro-trans formation of the College Communist Youth League so as to improve the working level of the league construction in colleges and universities in the context of Micro Culture, which is on the basis of the combination of dominance and diversity, uniformity and hierarchy, succession and innovation, the College Communist Youth League should improve working level by establishing Micro-concept, paying attention to Micro-need, enriching Micro-content, leveraging Micro-organization, referring to Micro-language, constructing Micro-mechanism, reconstructing Micro-impetus, strengthening Micro-govern and so forth.