| The rapid development of information network technology led to the current rise of e-commerce industry, the thriving e-commerce industry has become to a beautiful landscape of driving social economic growth. However, behind the picture of prosperity is in simmering crises and deep undercurrent. As a new type of illegal economic behavior, the click farming of e-commerce industry has seriously affected the depth of industry development. Therefore, it is particularly necessary and important to regulate click farming. This has far-reaching significance for maintaining the market economic order, rectifying the business environment of e-commerce industry, accelerating special legislation and perfecting our current legal system.This paper is divided into four parts:The first part is the introduction, mainly from the click farming of definition, types, forming reasons to make a basic introduction.The second part mainly analyzes the legal relationship and nature identification of click farming, through the analysis of the paper, the legal relationships involved in the click farming include contract legal relationship in contract law,consumer rights and interests legal relationships and anti-unfair competition legal relationship in economic law,and this part make a nature identification based on the legal relationships involved in the click farming,the nature identification of click farming includes:contract-breaching, illegality, criminality.The third part mainly analyzes the shortages of our current legal regulation for the click farming, it is mainly characterized by:hierarchy of current legal regulation is too low, legal validity is limited; specific legislation lags behind, the legal system is not formed; serious lack of credit market, credit system has not been built.The fourth part mainly puts forward the specific measures to regulate the click farming and these measures are elaborated mainly from the following three aspects:In the aspect of legislation, improving the legal hierarchy of legislation and perfecting existing laws and regulations; accelerating special legislation and establishing a legal system of e-commerce; speeding up credit system construction and improving market access and exit mechanism; in the aspect of enforcement, confirming law enforcement subject, unifying law enforcement power; enforcing law strictly, establishing quantitative assessment mechanism;strengthening tax collection and improving tax mechanism;finally implement the concept of "platform management". |