Research On Efficiency Of Communication Of Government Micro-Blogging "Jiangning Public Security Online"

Nowadays, government administration and political communication is interrelated so as to maximize the government’s function with the help of the emerging media represented by micro logging and We chat, thus changing the traditional Chinese political structure. So we can say that the rise of the rise of government micro-blogging has become a necessity. In a sense, combing government affairs with the internet is more than to build a service-oriented government but also an important part in enhancing the comprehensive national strength, thus pushing China to enter an era full of opportunities and challenges. It is in this macro-background that we can view the trend of development of the politics on the internet by analyzing the government micro-blogging.This paper takes "Jiangning Public Security Online" as an example, which has been frequently ranking first among all the government micro-blogging in the whole country in recent years.This paper is aimed to analyze systematically its effect d of dissemination so as to provide an answer to the central theme how the government departments can run the government blogging well. The paper is made up of five chapters. The first chapter is the introduction, which in fact is a preparation for the beginning of the body part. In this chapter, the background and the meaning of the research on government micro-blogging are explained, the object and the approach of the research are determined, the research status at home and abroad is analyzed and the ambiguous concepts in the paper are defined. The second chapter introduces the process of the development of the government micro-blogging "Jiangning Public Security Online". Chapter III analyzes the effect of dissemination of the government micro-blogging "Jiangning Public Security Online" according to three indexes of evaluation:the power of dissemination, interaction and service. The fourth chapter summarizes the functional role the government micro-blogging "Jiangning Public Security Online" plays and is expected to be of benefit to the government’s positive image that it displays through the micro-blogging platform so as to achieve a multiplier effect. The fifith chapter is about the inspiration we can draw from "Jiangning Public Security Online" so as to benefit the development of the government micro-blogging of government department.. The epilogue is an conclusion of the whole paper and its shortcomings.