Research On Government’s Public Opinion Guidance In Group Events Under The Background Of We Media Era

In the background of China’s economic and social transformation, the pattern of social interests become more complicated, social contradictions become more prominent, social differentiation become more exacerbated, the quick changing environment make all sectors of society become more uncertainty and complexity. In recent years, China’s major mass group events continue to emerge, these events often involve many participants, the conflicts of interest is very prominent, it occurred very suddenly and generated devastating effect, had a very significant impact on the whole society, brought a very serious challenge to our government. The government’s public opinion guidance plays an essential role in the process of group events’production, development and resolution. The correct guidance of public opinion is a blessing of the party and the people, and the wrong guidance of public opinion is a disaster of the party and the people. In group events, government’s reasonable and effective measures of media guide not only related to the properly resolution of group events, the security of people’s lives and property and the stability of society, but also related to the shaping of government’s image and the promotion of the credibility of the government. Meanwhile, with the rapid development of internet-related technologies, the We media which based on digital technology has been developed quickly. All of these show that we are entering an unprecedented era of We media. Since the arrival of the We media era, the means and methods of information dissemination have been revolutionized, public opinion becomes more and more convenient and rich, all kinds of We media platforms such as blog, WeChat and micro-blog has been a new popular position of public opinion expression, the public opinion from We media is becoming more and more significant, the environment of government’s public opinion guidance has occurred qualitative change and presents a more complex state. Under this background, carrying on the correct guidance of public opinion is one of the important themes for our government to face the group events.This paper has six parts. The first part is the introduction; It introduces the background, significance, methods and innovation of this research. It also describes the related research summary about some concepts. The second part introduces the related concept and theory of this research; This part defines and explains the concept and characteristics of We media and group events, classifies the types of group events, and also provides an overview of relevant theoretical basis about government’s public opinion guidance in group events. The third part researches on the mechanism of public opinion communication in group events under the background of We media era; This part tries to establish a new analysis framework which divides the public opinion communication in group events into four main aspects:communication subject, communication content, communication space and communication stage. Then it analyzes the four main aspects one by one in detail. The fourth part is the analysis of the problem; According to the established analysis framework in the third part, we analyze the problems of government’s public opinion guidance in group events under the background of We media from the aspects of communication subject, communication content, communication space and communication stage. The fifth part is to forward the countermeasures and suggestions; In view of the problems in the fourth part, this part puts forward the corresponding countermeasures and measures. The last part is the conclusion; This part summarizes the main points of this paper and puts forward the deficiencies of the research.