Legal Regulation Study Of New Unfair Competition On The Internet

We live in the Internet era. The internet appears inevitably in our daily life, production and management activities. Since the country’s "Internet+" strategy was proposed, more and more traditional companies have done the transition to the internet and more entrepreneurs start their business in the Internet area. After over-one-decade rapid development of Chinese Internet, it has become a big business. Now and in the future, online business activities have a high degree integrationwith offline business activities. With the development of Internet economy, Internet unfair competition has changed a lot. The traditional unfair competition was originally by electronic means while now it has been complex unfair competition acts with software interference, evaluation line and free-riding behavior. With the high development of China’s Interneteconomy, there will be more complex unfair competition acts in the Internet field. And these acts do not belong to all specific acts of unfair competition stipulated in Anti-Unfair Competition Law. When regulating these acts, it shall use Article II, "General Terms", in Anti-Unfair Competition Law in Regulation. At the same time, these new acts of Internet unfair competition, leaving the network, do not occur and do not happen in the traditional areas. In this case, how to regulate these acts with "General Terms" is a prominent problem.Fromthe nature and characteristics of the new Internet unfair competition, the author attempts to determine the type of the new Internet unfair competition acts based on his own work experience,combining the theory, scholars’ view and the court opinion. Theauthor summarizes competition rule in a creative way and comes up with legal regulations advice, hoping offer some ideas and suggestions to deal with the new Internet unfair competition in the future.