| In the current society, the government plays an increasingly important role in our social development. It is a defender of order, it is the designer of national strategic development, it is the provider of public service, it is also the listener of people’s interest demands simultaneously. In the case of this kind of multiple roles, to figure a healthy government image is related to the common interests of the society, the country and the people.At present, China is in a critical period of social transformation, various social contradictions have become increasingly prominent, the in-depth development of market economy and the globalization and information of the social environment, the degree of political democratization become higher, people’s political participation consciousness gradually awakening, more and more requirements of the government in the process of political civilization construct a limited, the rule of low, for the people and open government image which adapted to today’s society. In addition, in the process of construction of our government image exist the phenomenon such as corruption of civil servants, duplicity on the work of the government, the frequent omission phenomenon, government serving on the people become formalistic. This is the real problem that we need to solve urgently. It also demonstrates the necessity of creating a good government image from the opposite.The Chinese government in the period of Jiang Zemin administration is undergoing a critical transition period, during this period, on the basis of adhering to the policy of reform and opening up, China’s economic system is faced with reform, political system reform is deepening and the reform of political system is imminent. In the international, the disintegration of the Soviet Union has had a little influence on the road of socialist construction in China. Faced with the severe situation of international and domestic, the Chinese government needs to build a government for the people, the limited, the rule of law, and the open, in order to promote China’s development in the process of socialist modernization.In order to ensure systematic and comprehensive of the research content, we take the main line of "ask what", "what is", "how to do", "how to see", "how to use" logically. In the arrangement of contents, respectively, from the origin, evolution, core content, building route choice and the enlightenment of the government’s image construction in China of Jiang Zemin’s thought on government image, attempts to summarize and analyze of Jiang Zemin is how to shape a good image of the government in the period of reform and opening up has entered a crucial period, to steer China forward.Firstly, the origin of Jiang Zemin’s thought of government image. The formation of Jiang Zemin’s image of the government can not be separated from the international and domestic objective environment and his own subjective reasons. The disintegration of the Soviet Union in the first socialist state provides a summary and reflection of the government image construction. In the crucial period of the reform and opening up, the reform of the economic system and the thought of governing the country by law provide the necessary material for the government image. In addition, Marx,Lenin,Mao Zedong and Deng Xiaoping’s image of the government has the same important contribution to his thought of government image. Jiang Zemin’s outstanding quality and work experience has a more profound understanding for the construction of a good government image. Therefore, the combination of subjective and objective reasons and the good interaction formated Jiang Zemin’s thought of government image.Secondly, the development of Jiang Zemin’s thought of government image. From the perspective of the development of time, Jiang Zemin’s thought of government image can be divided into four stages. 1989-1992 is the foundation stage of his thought of government image. 1992-1997 is the developing stage of his thought of government image. 1997-2000 is the key stage of his thought of government image. We can see that it has the characteristics of inheritance and innovation, keeping pace with the times and the development in the process of Jiang Zemin’s thought of government image.Thirdly, the core content of Jiang Zemin’s thought of government image. According to the government value, government behavior, government supervision system construction in government image, this paper created a government of representative of the people’s demand, law-based administration in the economic construction, limited liability and open. Particularly from the perspective of the government and its staff and citizens, Jiang Zemin has made important contributions to the construction of the rule of law in theory and practice relying on the thought of law-based administration.Fourthly, the construction route of the image of Jiang Zemin’s thought of government image. Jiang Zemin’s choice of shaping the path of government image mainly have: emphasize the purpose of consciousness, lay the ideological foundation for the good image of government image construction; strengthening institution building, enhance organizational strength for the good government image construction; select reasonable personnel, improve the administrative efficiency of a good government image construction; regulate the behavior of the government, provide security system for a good government image construction.Fifthly, the evaluation and analysis of Jiang Zemin’s thought of government image. To sum up the characteristics and the main contribution of the government image to the current construction of the government image, and provide reference and guidance for the future of the Chinese government image construction. |