Research On The Regulation Of Philanthropy Behaviour Of Internet Associations

Technology changes life, internet changes the model of association, collective action and charity of people. The development and popularization of the Internet, the differentiation of interests, the public spirit and the awareness of philanthropy have bred the Internet and the Internet association. The Internet association is a new kind of social organization, and the philanthropy behavior of the internet association is a new type of social philanthropy one. The regulation of the philanthropy behavior of internet associations is the important content of social organization supervision and philanthropy supervision, and also the important part of internet governance. Then it is of theoretical and practical significance to strengthen the research on the regulation of the philanthropy behavior of internet associations.It is participation cost, participation awareness, participation value and credibility that mostly affect people about whether participate in the public affairs and charity or not and to what extent. The philanthropy behavior of internet associations breakthroughs the shackles of the traditional social organizations and philanthropy system, reduces the costs of association and participation in public affairs because the internet is decentralized, across-time and space, convenient, interactive and so-transparent; and stimulates the public’s enthusiasm for the social philanthropy, overturns the traditional mindset of social philanthropy, spreads modern culture of philanthropy, and sometimes influences public opinion and even public policy, expand the space for the development of the social charitable organizations and strengthen the power of social organization, which will optimize the nation-society pattern.However, the current law and policy of regulation of social organizations, which based on the traditional physical space, are in backward status, can’t get acclimatized to the rise of the internet and its inherent requirement. And so, the regulation of the philanthropy behavior of internet associations now lies in the dilemma of "institutional surplus" and "institutional lack". If applies simply those regulation laws and policies to the internet community and the philanthropy behavior of the internet association, it will stifle or hinder the vitality of them. A large number of internet associations and philanthropy activities of those remain outside the existing legal system, and encounter the problem with identity legitimacy. At the same time, there is some degree of deficiency which lies in the society supervision and governance mechanism of the internet association itself, etc. All harms the credibility of philanthropy behavior of internet associations and hinders its rapid and sustainable development in the future.There is government failure, market failure or social failure in the field of social organization and philanthropy, and it won’t be good for the healthy development of the philanthropy behavior of internet associations if only a single subject of regulation exists. Therefore, it is necessary to establish the multivariate, effective regulation system of government, society and internet associations. And it will make the philanthropy behavior of internet associations develop orderly and be prosperous finally if government regulation integrates social supervision, the professional supervision complements non-professional one, and self-discipline and heteronomy interacts each other.