Western Marxist Critical Theory And Its Modern Value Of Consumption Alienation

After the second world war, the western capitalist countries takes a new shift: alienation from production areas into consumption.consumption alienation has become a new expression of alienation in today’s society Western Marxism keen insight into this phenomenon, and the "consumption alienation" as an important concept of analysis of the contemporary western society.The formation of western Marxism consumption alienation criticism theory is based on Marx’s theory of "alienation", they will consume problems skillfully combined with alienation theory, inherited and developed the Marxist theory of labor alienation and formed a system of western Marxist criticism theory of consumption alienation, this paper systematically combed the main content of this theory, including the root causes of consumption alienation, the path of change and consumption alienation phenomenon, reveals the essence of the consumption alienation and consumption deviating, the nature of controlling the consumer’s ideology, and has a harmful effect on nature、society and human oneself abnormal consumption patterns and attitudes.The theory of associated with certain historical conditions. This paper argues that, after the second world war, the new characteristics of the development of modern western capitalism and the arrival of western consumer society as its theory created the historical background and objective conditions. Since the 60 s and 70 s of the 20 th century in particular, the public daily life field produced the new change, the symbol of the symbolism in consumption activities dominate, according to the change, Western Marxist theorists from three dimensions of consumption alienation criticism, respectively is give priority to with a culture of consumption alienation criticism; Is give priority to with technology-instrumental rationality of consumption alienation criticism; Is given priority to with symbols of consumption alienation criticism and its representative are: hawk hammer and Adorno、Marcuse 、Fromm and lefebvre、Baudrillard, etc.Through the study of this article found that western Marxist critical theory of consumption is a systematic theory, it has both modern value and has its limitations, its modern value, such as to reveal the effect of social political life, the guidance function of cultural life and warning role of relationship between man and nature are out of the consumption alienation, to our country in building a harmonious socialist society can benefit greatly; Its limitations, such as social and political function of exaggerated consumption with a utopia、theoretical thoughts and criticism is not thorough to the root problem,etc. our country can draw lessons from western Marxist theory of consumption alienation, but the premise is must be combined with the Chinese characteristics in the field of consumption, aiming at the problem of Chinese consumer society, to find the ways of our country out of the consumption alienation, which have important practical significance for China’s modernization.