Research Of The Communist Youth League In Using The Innovation Methods Of The New Media

Under the background of the new media era, Youth groups in China as the main work of the Communist Youth League,their ideologies,behavior patterns and value orientations are presenting some new characteristics,they create both opportunities and headaches to the work of the Communist Youth League. In the new situation, in order to gather a broader youth contribution to development of the party and the state, our organizations have to take the initiative to adapt to the changing times, create innovation of traditional work and expand the working methods.This article wrote from the overall work of the Communist Youth League,combined with the new media era of the new situation, based on the combination of theoretical and empirical, discussed the influence of new media on the work of the Communist Youth League, analyzed on the difficulties which faced by the Communist Youth League of new media, and from four dimensions of strategic positioning, content,related technical support and facilities design discusses the basic path of the Communist Youth League in using the innovation methods of the new media.This article broke the limitations of the previous related studies, for example, many previous studies are single subject research in view of the Communist Youth League,new media, teenagers, but this article has a in-depth study on the relationship between the interaction of the three subjects. I hope this article can provide some theories and practical supports for the innovation and development of the work of the Communist Youth League, this is also the value and significance of this article.