Research On The Legal Regulation Of The Commercialization Of Right Of Name

In modern commercial society, the rapid development of modern media and the advertising industry, the value of the right of personality in the property are also increasingly prominent. The right of name as part of the right of personality, the right of name property value can not be ignored. The existing business activities in the name of a natural person, are often used in commercial advertisements, commodity or service, in order to improve the product or service market appeal and influence. At the same time, the commercialization of right of name has also brought a series of new legal issues. However, the laws, regulations of our country at the present stage of the commercialization of right of name and the theoretical research is far can not meet the demand for the protection of the commercialization of right of name to bring their own wealth. At the same time, the legislation of the commercialization of right of name is fuzzy, the academic circles of the commercialization of right of name of the theory research is not comprehensive and rich, and in the judicial practice in the process of the commercialization of right of name is not unified, but also led to the process of the commercialization of right of name, the right people and stakeholders. It is difficult to determine the rights and obligations. Comparative study on the foreign mode of legal protection of the commercialization of right of name, combined with the reality of our country, improve the system of legal right of name of goods in china. The financial benefits of certain names rights, to determine the name right infringement compensation standard, and the right of name right in the abuse of power and causes damage to others shall bear the responsibility.