The Analysis Of The Marketing Management System Of Song Dynasty

Song Dynasty ended the Five Dynasties and Ten States disintergrating chaos and then brought people temporary peace. In the early stage, for avoiding Military governorship and Eunuch interference domestic affairs, ruler centralized the power to the central government, and implemented the national policy of respecting martial arts. After implementing this policy, a relatively stable social condition had been created for the economic development of science and technology of Song, thus constructing a very prosper foundation for the commercial development. Commercial development enhances the need for the market management system, and the ruler of Song attached great importance to the construction of commercial legislation and market management system.Song carried on the market management system of Tang, and transported it to the Ming and Qing Dynasties. Early Song rulers established market management system mostly because the local condition was comparatively easily under control. The market provided a code of conducting trading activities; besides, the development of private market had played a good role in the field of promotion. However, Song’s business did not continue to run along this track well. Along with internal and external problems and growing financial difficulties, Song rulers took the problem that how to solve the financial problems as the first place. Therefore, a change in the pre-relief proper business policy begun to be operated to interfere with operation of the market vigorously, compete with the people filling the treasury, the city especially easy method implemented business tax collection system and the Political Reform period for most. These tyranny markets led directly to the late Song commodity economy from prosperity to declining, which exacerbated by the demise of the pace of the Song.The rise and fall of a dynasty will later leave many valuable lessons, and the author is using the market management system implemented in the economic development of the Song as the main line to restore the status of market management system. The comparison of economic development between early and terminal period of Song merchandise has given us a profound revelation. To put it specifically, what should not be overlooked point is that the relationship between the free market and state administrative intervention. It is meaningful to improve the development of China’s socialist market economic system today.This paper is divided into four parts. The first part is the reason of the formation of the Song Dynasty market management system.The market management system of Song Dynasty based on the changing of the idea of traditional moral and profit,and the promotion of awareness of law;And extremely flourishing commercial activities. Due to that, the foundation for a market economy management system, reform and improvement is provided; Song complex government bureaucracy, the old frontier war and frequent military regime made a huge government spending, thus, the government has a greater need for revenue. However, land tax is limited, and then the government turned to business tax, which requires the development of relevant policies to support market. The second part focuses on the analysis of the content of the Song Dynasty market management system, and three aspects will be elaborated to explain the commodity price management, construction and management of the credit market, the tax administration system, less government intervention in the market price of the Song Dynasty through the development of credit trading, prepayment rules and norms on human teeth construction management to strengthen the credit market, through the standard business tax to protect the interests of traders, and through the implementation of the city and easy method to combat monopoly, stabilize prices. The third part is about the characteristics of the market management system of Song, and the fourth part is mainly telling some knowledge management systems market the Song Dynasty. Two aspects are reviewed, namely, the process of showing the conflict of interest of market management system implementation and Song equilibrium state administrative regulation and market freedom.