| Resale price maintenance (RPM) specifically refers to a contractualarrangement of price control from upstream entities to downstreamentities. However, due to the complicated differences between industriesit confuses the anti-monopoly enforcement practices in the luxuriousalcoholic drinks industry. Therefore, this dissertation analyzes theluxurious alcoholic drinks distribution models and concluded that RPMdo not have adverse influence on the competition order, social welfareand economic efficiency. Meanwhile the right legal idea, freedom ofcontract, shall be adhered under the incomplete market mechanism.because of the incomplete market mechanism, reducing the influence ofpopulist idea on anti-monopoly law application. The measures includingrelevant anti-monopoly guidelines, effective exemption system is helpfulfor anti-monopoly law enforcement agency to solve RMP problem. |
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