An Analysis Of The Factors Affecting Farmers’ Professional Cooperatives Members To Fulfill A Contractual Behavior

Ruraleconomic organizationsare constantlyevolving andinnovating.In recentyears,the rural organization of "company+farmers",is constantly evolving to the ruralorganization of "company+cooperative+farmers".Farmer Cooperativesplay an increasinglyimportantrole in theindustrialization process ofagriculture.Since theimplementation ofChina’s "Farmer Cooperatives Law"in2007,it has played apositive role in the developmentof farmer cooperatives,especially insolvingthe plight of"smallfarmers,big market".However,the relationship betweenthe cooperativeand themembersis not stable and more likeamarkettrading relationship.Once thepurchase priceis higher than thepricefrom othermarketplayers, many memberswillbreach of contract and sellthe producttoother marketsindividual,thereby the riskfrom"household level" becoming a source ofcontract farmingcontract.Theincrease of farmers’ default frequency not onlyrestricts the developmentofcooperativesandfarmers’ income, but also affects theprocess of China’sagriculturalindustrialization.Therefore, this paper studies the behavior of members to fulfill the contract byusing theoretical analysis and empirical analysis methods.Specifically,in this study, theliterature isreviewed firstly. Household economicbehavior theory and Farmers’behaviorchangetheory are considered as the foundation. The researches about farmers’behaviors offulfillingcontracts and cooperative members’ behaviors are introduced.On this basis,byfinishingmicro-macro data andresearchmaterials,factorsthat may affecttheperformancebehaviorofthe members are explored.The correlation analysis ofmembers’behaviors to perform the contractis conducted. The empirical analysis ofmembers’behaviors to perform the contract is conducted by using Binary LogisticRegression.The empirical results show that the education level of members, a standard listoffertilization and fieldtechnical guidance from cooperatives, agricultural product safetytesting servicesprovided bycooperatives, transportation servicesprovidedbyagriculturalcooperatives and pasteunifiedtrademark servicesprovided bycooperatives,fluctuations in market prices and employee satisfaction with the cooperative purchase pricehave a significant influence on the behavior of the members to fulfill the contract.Themembers’educationlevel hasa negativeimpact onmembersto fulfillthe contract and otherfactorshave a positiveimpact onmembersto fulfillthe contract. Members’ ages andcooperatives surplus return have no effect on the behavior of the members to perform thecontract.