New Generation Migrant Workers Identity Research

In the current consumer society, the individual or group of consumption patterns is largelydecided by identity. New generation of migrant workers, the main body of contemporary urban jobs,is in the life period in young adults, it is the key stage of their own individual identity and positioning.Various symbolic goods and consumer behavior, becoming the important way of new generationmigrant workers of self-expression. They are eager to realize own into the city by means of symbolconsumption desire, realize own identification of the city.Therefore, in this paper, a study of symbolconsumption will show what kind of new generation of migrant workers identity picture, the newgeneration of migrant workers in the symbolic consumption way how to construct the group identity.On this basis, further analysis of the new generation of migrant workers identity to construct thesymbolic consumption way, the performance of their way of life, way of life and reflects how tochoose the value.According to the Swiss linguist Saussure and sent a symbologist Bart for the analysis oftheory of symbolic level, the symbol consumption of the new generation of migrant workers intothe referent, three finger, means. Analyze them from identity level, respectively, to the individualidentity and social identity level are analyzed, in order to show the different characteristics of thesetwo aspects in the symbolic consumption in the process of. On this basis, we can think of, the newgeneration of migrant workers identity will be the symbolic consumption performance, then thecarrier and the content of symbol consumption constitutes the signifier. In the current consumersociety embodied in landscape, symbolic consumption and modern media, and consumer spacehave a very close relationship. Therefore, mass media, fashion and consumption space wasformed mainly refers to the form of symbol consumption. This analysis will help us for the newgeneration of migrant workers identity of social and cultural space to form a clear understanding of.In addition, meaning that is hidden in the signifier and signified the deep meaning behind thephenomenon. In this s. In this sense, the signifier and the signified is not direct relationshipbetween, must pass a series of symbolic analysis can show. Analysis of the new generation of migrant workers symbol consumption this superficial phenomenon itself contains a hidden value,can be more comprehensive, accurate grasp of the new generation of migrant workers. In theprocess of identity, some bad consumption imagination, such as symbol consumption variabilitycaused by self material, fragmentation; confusion of the real world and symbol world caused fromthe reality of consumer behavior; peer groups and class effect may lead to show off, comparisonsof consumption; symbol consumption carrier commercial, open the deep anxiety andconfusion;...... And so on as the symbol consumption caused the problem, directly restricts thenew generation of migrant workers identity process. Therefore, on the basis of the analysis of thesymbolic consumption of new generation migrant workers identity signifier,, means, this chapterwill focus on the new generation of migrant workers identity of scientific construction, guiding threeaspects of its recommendations are given from the ideological and political education, socialorganization, propaganda, in order to guide them a scientific identity road.